Introduction to project management (Project Proposal) Essay

Introduction to project management (Project Proposal) - Essay Example I choose to be a facilitator to emphasize that the wellspring of â€Å"knowledge and experiences† and the skills utilized does not come from me but from the targeted group themselves. This will boost their confidence in what they do, make them perform better and provide service worth what the client is paying for. It is our Christian vow to help the elderly, widows, and those that are suffering financially (low income earners). It is also our social responsibility as members of the community to empower them. We have to make them see that they are untapped resources that can be utilized under an income generating activity that is sustainable, cost effective, easy to manage. Under this activity the experiences and knowledge of the elderly will be a fine resource for creative writing. They will be given the opportunity to tell their stories, their dreams and legacies. This will fill their days with purpose and joy of having to remember and reminisce. The manpower to encode and send them to freelance writing sites will be a task for the low income earners. This entire scheme will be under a group â€Å"job† provider that will make representations with the freelance writing sites and will also receive payment. For us to work and give of our time and resources, we have to be committed to the cause. For only with commitment comes passion to work hard and finish the project till the very end. So, as a Christian and as a Member of the community, I call upon you to contribute your God-given talents into this activity that will help people in

Stonegate pub company performance Essay Example for Free

Stonegate pub company performance Essay The Stonegate pub company is privately owned which concentrates in pubs and bars in the UK. It was started in the year 2010 and currently have more than 620 bars and pubs all over in the country. In the same year the company acquired over 330 managed pubs from M and B. This gave the company operational power to run. The company takes great care of all its target customers as it has various joints as in: student bars, traditional pubs, night clubs and all kinds of pubs. This makes the company attract all kinds of customers depending on their needs. In 2011, the company joined with the Town and pub company forming a large pub operator which would become the largest in the country. This in return led to the company acquiring lettuce brands, Yate’s and slug. Stonegate company also involves itself in selling of drinks and food that is seasonal favorites. Being one of the largest companies in the country, Stonegate company keeps books of accounts which can be evaluated. The company’s return on capital in the year 2012 is far much higher than that of 2011. This in return has increased the shareholders amount in the year. Since the return on capital in 2012 is greater than in 2011, the company indicated growth. The Gross profit of the company increases from 8.7% to 12.3% due to the increase of sales from 264,671 to 484623. The gross profit of the company indicates that the company is in the right direction towards its development. Net profit margin of any company will show how much it earns after tax deductions per dollar. When it is high, the firm comfortably controls its costs and favorably competes (BAKER, 2005, 62). In 2011 it had 0.41% compared to 4.5% in 2012 and could therefore earn more in 2012 after the tax had been deducted per dollar. The company, hence records higher amount of sale as time goes by. Gearing measures the financial leverage of a company and compares the ration between financial aid by lenders and shareholders. In 2011 it was 47.9% as compared to 159% indicating the country borrowed more than in the previous year. Interest cover shows the ability of a company to repay interest on an outstanding debt. In 2012 the ratio is at 3.5 times as compared with 0.95 in 2011. This indicates the ability of the company to repay has increased. On the other side the company’s current ratio came from 0.77:1 in 2011 to 0.74:1 in 2012. This shows that it was in a position to pay debts comfortably in 2011 while it struggles in 2012 which is not a comfortable place for any company in theworld. Liquidity ratio of a company shows its ability to pay short term debts. Stonegate company had a ratio of 0.69: 1 in 2011 and 0.62: 1 in 2012 showing the ability to repay short term debts reduced in 2012. Stock turnover is the amount of times that stock is sold over a given period of time. The company had a stock turnover of 9 times in 2011 as compared to 6 times in 2012. This indicates that the stock is sold at a fast pace in 2012 as compared to 2011. Debtor collection period is the period in which the business receives money sold on credit. Many businesses sell on credit to increase their sales. In 2011, Stonegate company had a debtor collection period of 43 as compared to 25 in 2012. This shows that the company would be able to get money sold on credit more often in 2012 which leads to development. Credit payment period on the other side represents the number of days a company takes to repay a credit transaction. The shorter the period the busy the business, hence faster development since this indicates faster inflow of cash. In 2011 it was 24 days compared to 12 in 2012. In 2012 therefore, Stonegate company had the power to repay back its debts within half the time spent in the previous year. This indicates growth in financial aspects of the company. The number of days a company takes to realize cash from its inventory is operating ratio. The company has an operating ratio of 28 days in 2011 and 19 days in 2012. The company enjoys fast money in the latter year,which in turn leads to faster development as compared to 2011. Stonegate company compares with other companies in the market and competes effectively. In the year 2011, Net Profit before interest and tax on sales is 0.64% compared to 12.3% in 2012. The company records growth in the latter year as compared to other companies. Labor cost of sales in 2011 is at 26.5% as compared to 28% in the year 2012. In comparison to other companies, the company is paying more of its money in wages and salaries in 2011 than in 2012. This poses dangers in any company. Overhead costs of sales refer to other costs other than labor. These costs may include rent and insurance. In relation to other companies, the company had a figure of 8.2% and 6.7% in 2012 indicating a reduction in the rate of overhead cost. Reduction in overhead costs which may be escapable, benefits the company as it is an additional expense on the side of the company’s budget (Tracy, 2013, 237) . The company’s current ratio in 2011 is at 0.77 and 0.74 in 2012 compared to other companies. This shows lack of strength to pay its debts faster as the years progress. On the side of acid test, the company had a ratio of 0.69: 1 in 2011 and 0.62:1 in 2012. It shows that the company could not comfortably depend on its current asset to pay its current debts in the year 2012 as compared with 2011 in relation to other countries. It therefore shows that the company depends on its own inventory in paying these debts. Stonegate company recorded a favorable rate of stock turnover as compared between the two years 2011 with 9 times and 2012 with 6 times. This shows effective competition with other companies in the market. The company may be lagging behind other companies due to the use of some strategies it takes in its dairy production. The company records tremendous improvement in the financial sector as witnessed by the large amount of profits and sales in 2012 compared to 2011. This shows improvement in the management part of the company which brings aboutbetter methods of production. This is what in return brings the positive change experienced in the company. According to Davenport (2013, p. 27), IT IS due to data-keeping in the company that parties may be able to know where the company is going astray and where they are right. This also helps in decision making . Although the company seems to be walking in the right direction, the business still lags behind other companies in the market due to its strategies. Some of these strategies include gearing. For instance Stonegate company depended much on the lenders as opposed to the shareholders in 2012 as compared to the year 2012. Lenders require a large amount of interests on loans given to the companies and may even ask for repayment within a short period of time (Moles et al, 2011, p. 642). Interests associated with these loans reduces the profit margin as evidenced in the Stonegate company. Other competing companies used the money from the shareholders as this would be somehow permanent as compared to money from the lenders. In this regard, the rate of gearing went up from 47.9 in 2011 to 159 in 2012. This is one of the areas where the company is lagging behind its peers and care must be taken to avoid collapse of the company in the future. The company’s current ratio went down and it could not be able to repay short-term debts as it used to do in the previous year. Decrease in the current ratio of a company may be brought about by such factors as an increase in the amount borrowed reducing the company’s current assets due to repayment of the debts (Kaya Banerjee, 2014, p. 25). Although this money leads to increase in the level of profits, the company should avoid it. Net profit margin, which increases due to this approach helps in the payment of the debt, though it does not fit the amount borrowed. Another rich area that the company is lagging behind is in the payment of wages and salaries. The amount used in 2012 was far much more than the amount spent in the year 2011. This is even after keeping all the other factors constant. Stonegate company’s acid tests proved that it could not depend on its current assets to pay its current liabilities. The company could therefore depend on its inventory to pay these debts.Being unable to pay short term debts by the company is a concern that needs to be addressed in order to prevent collapse of the company.On the other side, the company enjoys improvement in the rate of stock turnover indicating that the products are moving at a higher speed in 2012 compared to 2011. The overhead costs also go down,adding up to the profit margin of the company. Care must be taken to avoid doing away with an overhead cost that is vital to the business for example insurance. This is because overheads costs are an important part in the running of businesses. Stonegate company has adopted strategies that make it compete favorably with other competitors. This has enabled it to remain relevant in the market. It has offered services to all round customers with the number of joints that supply drinks and food. To have powers in the market, the company joined hands with the Town and pub company to form a large company and the largest private company that is in the pub business. It also acquired more than 330 pubs from M and B which gave the company powers to enter the market in full force leading to almost forming a monopoly. In return, Stonegate company has continued to record high amount of profit associated with an increase in the amount of total sales. Due to this factor, it has recorded tremendous development and growth of the structures and the number of workers. An increase in the amount of profits as time goes may be attributed to the increase in the amount of sales sold (Kumar, 2008, p. 62 ). As compared with other companies in both 2011 and 2012, the company records an increase in the amount of profit and sales. This has given the company more resources to deal with the operations of its duties that lead to efficiency and growth. This accounts for the increase in the number of employees’ salaries who increases in number due to increase in the operation of the company. This has in return increased net profit margin of the company showing the positive trend the company is heading to. Rate of stock turnover also reduces in the years under scrutiny. This has led to faster movement in and out of inventory which results in higher returns indicated in the working ratios of the company. The ratio between the shareholders and the lenders also increases during the latter year. This indicates that the company has resulted in the use of the lender’s money as opposed to shareholders’. This in return has made Stonegate company unable to pay short term debts using its current assets since most of its money is borrowed money. This is a major concern for the company to consider and correct. Relying on lenders money may seem risky in the event that they give out money with a lot of requirements that leaves the company in a servant position. The loans also attractthe interest that is additional cost which adds to the expenses of the company in return reducing the profit. Using money from the shareholders who are somehow long time as compared to loans is more easier and efficient. They ask for interests after an agreed period of time without their investment value as opposed to lenders who asks for both (Jiang et al 2010, p. 3602). Stonegate’s debt collection period has reduced in the years in discussion. This indicates good mechanisms and strategies in debt collection and incredit selling. This has enabled the company to reduce its credit repayment period. Managing these important trading strategies by the company has led to growth and improved operations a great achievement in the side of the company and its associates. An area of concern is the ratio of wages and total sales that increased in the year 2012 as compared to 2011. This increase in the ratio indicates that the company would be using more money to pay labor in the latter year as compared to the total output in the same year. This is a point of consideration that Stonebic company should take into account and make the necessary improvements.Stonegate company,continues to report increased revenues as in 2003 it stood at  £470.3m (Wingett Williams, 2014, p. 168). Conclusion             The Stonegate pub company is a competitive company in the market that offers drinks to its esteemed customers. The company keeps records of its finances an indication of a company that follows the set regulations for success in business. The company continues to grow in the amount of sales and profits attributed by the reduction in the rate of stock turnover, debt recollection period and debt repayment period. The company also uses a lot of funds from lenders, which increases its operating capital which in return results in the growth of its structures. The company through its many joints holds all kinds of customers in its different joints as involvement in fresh foods gives it additional customers who do not drink. References Baker, H. K., Powell, G. E. (2005). Understanding Financial Management A Practical Guide. Oxford, Blackwell Pub. Davenport, T. H., Kim, J. (2013). Keeping Up With The Quants: Your Guide To Understanding And Using Analytics Firms, Journal Of Accounting, Business Management, 21, 2, Pp. 23-35 Jiang, W, Li, K, Shao, P 2010, When Shareholders Are Creditors: Effects Of The Simultaneous Holding Of Equity And Debt By Non-Commercial Banking Institutions, Review Of Financial Studies, 23, 10, Pp. 3595-3637 Kaya, H, Banerjee, G 2014, The Impact Of Monetary Policy And Firm Characteristics On Firms Short-Term Assets, Liabilities, Term Structure Of Debt And Liquidity Ratios: Evidence From U.S. Industrial Kumar, V. (2008). Managing Customers For Profit: Strategies To Increase Profits And Build Loyalty. Upper Saddle River, N.J., Wharton School Pub. Moles, P., Parrino, R., Kidwell, D. S. (2011).Corporate Finance. Chichester, Wiley. Tracy, J. A. (2013). Accounting Workbook For Dummies.Hoboken, N.J: John Wiley Sons. Wingett, M, Williams, R. 2014, Stonegate performance in line with peers, Publicans Morning Advertiser. Business Source Complete168, p. 15 Source document

SWOT Analysis Starbucks :: business marketing

SWOT Analysis Starbucks Strengths †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Starbucks Corporation is a very profitable organisation, earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Starbucks was one of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The organisation has strong ethical values and an ethical mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business.' Weaknesses †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Starbucks has a reputation for new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The organisation has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. It is often argued that they need to look for a portfolio of countries, in order to spread business risk. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The organisation is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should the need arise. Opportunities †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Starbucks are very good at taking advantage of opportunties. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett Packard, where customers create their own music CD. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  New products and services that can be retailed in their cafes, such as Fair Trade products. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The company has the opportunity to expand its global operations. New markets for coffee such as India and the Pacific Rim nations are beginning to emerge. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential.

Compare and contrast two psychological approaches Essay

My intention in this essay, is to compare and contrast the following psychological approaches Behaviourism and Psychoanalysis, in doing this I will unpack the key points of these two approaches, highlighting the differences and explaining them. The first approach I will look at is Psychoanalysis; the most famous psychologist linked to this is Sigmund Freud an Austrian psychologist who first proposed his Psychodynamic approach. These perspectives states, that there are three main sections to the human psyche. The first is the â€Å"ID† this is the natural drive, which seeks gratification constantly, the second is the â€Å"EGO† this is our personal set of values developed as children, and finally the â€Å"SUPEREGO† a set of learned values, taken from society and our parents rules and values. Also he believed that as children we all go through five stages oral, anal, phallic, genital, and latency. If the child is either under or over gratified in any one of the stages then they will have problems in adulthood. Another element of Freud’s theories was his studies of dreams; Freud believed that dreams acted as a form of fantasy, a defence mechanism against the unacceptable urges of the id. Fantasy allows the individual to act out events in the imagination, which can satiate the urges of the id, which are repressed. Freud theorized that dreams were a subconscious manifestation of these repressed urges, and that they served mainly to satisfy sexual and aggressive tendencies The other theory I will refer to is Behaviourism; this is an approach, which states that all psychology must be directly measurable and recordable, if it is to be regarded as scientific. In his 1924 book Behaviourism, Watson made the notorious claim that, given a dozen healthy infants; he could determine the adult personalities of each one, â€Å"regardless of his talents, penchants, tendencies, abilities, vocations and the race of his ancestors.† While  making such a claim seems ridiculous today, at the time Watson was reacting to emerging Freudian psychoanalytical theories of development, which many people found threatening. Watson’s scheme rejected the entire hidden, unconscious, and suppressed longings that Freudians attributed to behaviours and posited that humans respond to punishments and rewards. Behaviour that creates positive responses is reinforced and continued, while behaviour that creates negative responses is eliminated. After both of these psychologists came other expanding on their theories, psychologists like Pavlov and Skinner expanded Watson’s theories and Psychologists like Jung and Adler expanded Freud’s. An important component of many psychological theories in the late nineteenth century, including psychoanalysis was â€Å"introspection†, the study of the mind by analysis of one’s own thought processes. It was in reaction to this trend that behaviourism arose, claiming that the causes of behaviour were not founded in the mind, but rather that they were the results of conditioning and responses to stimulus. Behavioural theorists emphasize that behaviour is a result of a process of learning from observing. What actions pay off and what works. This theory simplifies human behaviour by neglecting the many other influences on us, many of which are vital to the psychoanalytic theory. In direct conflict psychoanalysis uses introspection as the basis for all theory stating that behaviour is caused by childhood experiences, to quote Freud â€Å"the boy is father to the man†. Another difference is found when you look at research methods. Psychoanalysis is based around introspection and as such has very little research, due to the fact that the theory has very little testable data, it can neither truly be proved nor disproved. Behaviourism tested and researched ideas before they were published, all of the research was directly observable and and testable, this was due to the basic aim of behaviourism, which is to produce analysable and scientific results. The research done by the approaches differ as much as who they are studying behaviourism focuses all of its attentions upon animals and how their  behaviour equates to human behaviour. The reasons for this focus of experimentation was stated by theories being made on the evolution of creatures scientists such as Charles Darwin were stating that all life found on earth descended from basic organisms, due to this behaviourists of the period believed that any reaction from a animal could be observed in humans as all creatures â€Å"evolve† from one another. The techniques used for Freud’s research, were based around introspectional research into members of the public, the problem however was that Freud lived in a place where the only willing volunteers for research were Jewish housewives, as such Freud’s research can be critised as it focused mainly on one (extend) As time has gone by both of these theories have received critism from various sources, and their views have been expanded and changed by psychologists who came after them. Since Freud first described his psychodynamic theory, Freud and his psychoanalytic theory have faced intense criticism. His most famous critic is Jung, a former college. Jung started to disagree with Freud in 1913 over many of the key of issues to the theory, including amongst other points, Freud’s emphasis on children’s sexuality and its importance in early development. Jung had a different view of the construction of human personality, for instance, and had different ideas about how dreams should be interpreted and viewed as part of psychoanalysis, dreams of course being very important to the study of Psychoanalysis; they were seen as to quote Freud † a window to the subconscious†. Alfred Adler, another college of Freud, also disagreed with the masters view of childhood sexuality, instead he believed that infants and children are driven mainly by a need for acceptance and praise rather than sexual gratification. In modern times, Freud has been the target of criticism from many corners. Feminists especially criticize his understanding of â€Å"hysteria† and his theory of Oedipal conflict, they deny that a child would think and seek to act in this way. Basically the main criticisms of Freud’s theory are that it is based too much in studying sexual urges and the need for gratification. Also many people believe that Freud had no real proof for his theories and they were too much based around introspection. His theories have been expanded and criticised by his peers, Jung, Adler ECT, and their theories although still psychoanalytic list the influences on behaviour as society and a persons environment. Much of the research done in Behaviourism was done prior to john Watson championing the term â€Å"Behaviourism† in his 1924 book. Edward Thorndike (1874-1949) initially proposed that humans and animals learn behaviours through the association of stimuli and responses. He stated two laws of learning to explain why behaviour occurs the way that it does: The Law of Effect specifies that any time a behaviour is followed by a pleasant outcome, that behaviour is likely to recur. The Law of Exercise states that the more a stimulus is connected with a response, the stronger the link between the two. Ivan Pavlov’s (1849-1936) carried on work on classical conditioning also he provided an observable way to study behaviour. Although most psychologists agree that neither Thorndike nor Pavlov were strict behaviourists, their work paved the way for the emergence of behaviourism. Later the behaviourist approach was taken up by B.F. Skinner (1904-1990) who worked out the evolution of human behaviour by observing the behaviour of rats in a maze, where certain actions lead to different consequences In the 1950s, however, the popularity of behaviourism began to decline. Behaviourism is very difficult to crititse as unlike other approaches the data is not open to interpretation. As such the theory has received very little crititsm over the years. One of the main critisms was made by Noam Chomsky (1928), an expert in  speach, who demonstrated that the behaviourist approach simply could not explain the way a child picks up its native language. Today, many psychologists debate the extent to which cognitive learning and behavioural learning affect the development of personality. Also much of the research done by behaviourists would not be possible in the present day as the general public are much more aware of issues of cruelty to animals. Both of these theories have one key element, which is shared. Namely both have inspired and been the basis of therapies, which are still used to aid a variety of problems. From psychoanalysis, psychotherapy grew. Psychotherapy is a way of treating psychological or emotional problems, through talking both about the issue and about other issues. The main focus is to talk the patient through their experience hoping to discover the personal feelings, relationships, and events that have created their vegetative behaviour. Freud first used this therapy whilst living in Austria where he was a practicing physician specializing in neurological disorders. When Freud could find no physical cause for an illness, he would experiment with this new therapy and in this way he found it extremely useful. It is now used widely across the world and is even a recommended treatment in the NHS. Behaviourism has led to other therapies, mainly treatment for phobias. Classical conditioning is also the basis for different types of fears or phobia, which can occur through a process called stimulus generalization (a child who has a bad experience with a particular dog may learn to fear all dogs). Although classical conditioning is the cause of many phobias, classical conditioning can also help eliminate them through a variety of therapeutic techniques. One is â€Å"systematic desensitisation†, in which an anxiety-producing stimulus is linked with a positive response. The opposite result (making a desirable stimulus unpleasant) is obtained through â€Å"aversion conditioning† therapy, in which a behaviour that a person wants to stop e.g. an addiction, such as alcoholism is paired with an unpleasant stimulus, such as a nausea-producing drug. So in conclusion, no one theory can be proven either correct or incorrect, as elements of each are useful and effective in modern life. Psychologists will constantly expand these theories and critism will continue, for as long as the debate rages on. BIBLIOGRAPHY: Psychology for A level by Mike Cardwell, Liz Clark and Claire Meldrum (2000) Gale Encyclopaedia of Childhood & Adolescence. Gale Research, 1998. Rachlin, Howard. Introduction to Modern Behaviourism. 3rd ed. New York: Freeman, 1991 Lieberman, David A. Learning: Behavior and Cognition. Belmont, CA: Wadsworth Publishing Co., 1990. Gale Encyclopaedia of Psychology. Gale Research, 1998. Blackman, Derek E. Operant Conditioning: An Experimental Analysis of Behaviour. London: Methuen, 1974.

A Resort with a difference

This will be a resort that is customized for Christians though will be open to all as far as they maintain the culture of the place. Different services will be offered including foods and drinks, conference facilities, sports facilities, accommodation, entertainment and spiritual nourishment facilities for Christians.Services will be offered in a serene environment and no alcoholic drinks or other unchristian behaviour will be allowed in the place. Spiritual nourishment facilities will include Christian literature, music and teaching sessions.The Resort will be unique in that besides offering essential services it will maintain an environment that will encourage socialization and at the same time provide spiritual nourishment. All facilities will be provided with great consideration on nurturing good morals and personal developments.The Resort will be a substitute for the local pub or club only that services and facilities will all be geared not only on socialization and entertainmen t but both on spiritual and physical development. There are many people who would like to benefit from facilities offered in pubs, resorts and clubs but their moral values, faiths or public standing prevent them from going to such places due to the nature of provision of services in such places.However, a Resort for Christians will be unique and will provide the modest environment that such people require; they will be able to watch football, popular TV programs or a movie in a place they are comfortable in and with the company of people they would prefer to be with. The churches and other Christian organisations have numerous meetings and visitors and will be easily lured into using this kind of resort because of the perception that it is a Christian place.In the next five weeks the Resort will be in the incubation period. In this period we will be preparing a grand opening of the Resort. We will do in-depth publicity of the up-coming Resort and the grand opening event. Publicity w ill be done through print and electronic media, billboards and direct mail to prominent people.In this period the Resort facilities will be prepared thoroughly and decorated in order to be   The incubation period will end with a grand opening of the Resort which will also mark the entry into the introduction stage. According to NetMBA Business Knowledge Center website (http://www.netmba.com/marketing/productlifecycle) â€Å"during the introduction stage, the primary goals is to establish a market and build primary demand for the product class.†We would do this through intense publishing the resort by the grand opening and continued advertisement. We would invite prominent people in the society, especially those who have a reputation of modesty, to grace the occasion. We will then also adopt a penetration pricing strategy by offering favourable pricing for our products for the first month of our operation.As the business grows we will continually evaluate the service provisi on systems in the facilities and ensure we offer quality services. This is because, as cited in NetMBA Business Knowledge Center website (http://www.netmba.com/marketing/productlifecycle), as a product moves through the different stages of its life cycle, it necessitates change of the marketing strategy thus calling for continuous evaluation and re-adjustment.We will establish a modest and unique culture in order to ensure that our services are different from others. This product differentiation together with continued promotion will ensure that our services are preferred. We will also invest in technology so as to increase efficiency and effectiveness in provision of services.We will maintain a well detailed website and establish links with travel agencies. We would evaluate our business continually and increase or reduce the services we offer and how are they are offered. This will be geared toward maintaining our services as different from those of our competitors and ensuring co st effectiveness. We would also keep on exploring new ways of promoting our services so as to maintain our market share and to compete effectively.ReferencesNetMBA Business Knowledge Center. The Product Life Cycle. Retrieved January 07, 2008 from http://www.netmba.com/marketing/product/lifecycle

Banjamins franklins thirteen virtues

Banjamins franklins thirteen virtues In Benjamin Franklin's "The Autobiography", he explains that he wishes to be morally perfect. If humans exemplified silence, order, humility, among others through their actions they could become successful and morally perfect. He believed that if one achieved all 13 virtues described in his autobiography then they would reach perfection. If I were to follow Franklins plan for perfection I would pick order, silence,Franklin describes silence as "speak not but what may benefit others or yourself; avoiding trifling conversation." This means one should not say something unless it is intelligent and meaningful. One should not gossip nor talk just because you can. This is an important virtue to acquire because not only does it benefit yourself it also benefits those around you. Avoiding gossip and meaningless drivel makes a less of a chance fore the people you are talking to take umbrage, making them happier. It makes me feel better when my friends are happy.This (attributed to ) originall y appeared during t...Also talking about prattle and gossip can leave one with a terrible reputation that can come with terrible consequences, such as loosing your friends. Having your words be meaningful and profound can have beneficial outcomes and avoid "sticky situations".Another useful virtue is order. Franklin describes order as "let all your things have their places; let each part of your business have its time." This means to be organized and structure and to be on top of all your affairs and responsibilities. One should also have well planed set goals. This is all about time management skills, which is something I am lacking. I do everything at the last possible second. If I followed Franklins order virtues, I could be on top of my work and not be rushing to finish everything last minute. This way I would have more time to do the...

Free Essays on The Bush Plan

The Bush plan: What it means to you Here's how the president's economic stimulus package may affect you.January 8, 2003: 1:12 PM EST NEW YORK (CNN/Money) - As expected, President Bush on Tuesday proposed an accelerated reduction of income tax rates and the elimination of taxes on dividends for individual investors. His proposals were the centerpiece of an economic stimulus plan that the White House estimates will cost $674 billion over 10 years. According to estimates by the Tax Foundation, the average U.S. family of four making $66,619 might save $1,133 if four of Bush's proposals are implemented, not including the elimination of dividend taxes. (To see how much you might save depending on where you live, click here.) The White House, meanwhile, estimates that the president's proposals will save taxpayers an average of $1,083 on their 2003 taxes, while a family of four with two wage earners making $39,000 would save $1,100. How much of those savings taxpayers would keep, however, is another question. Many states have been facing fiscal problems and are planning spending cuts and tax increases. "There's no questio n that a significant fraction of savings...are going to be gobbled up by hungry state and local governments," said Bill Ahern, spokesman for the Tax Foundation. Following is a list of the changes Bush proposed that would affect individual taxpayers and the federal tax savings you may see as if they're enacted. (To read about the Democrats' rival stimulus plan, click here.) Accelerating income tax rate cutsAs it stands now under the Tax Relief Act of 2001, income tax rates are scheduled to come down in 2004 and again in 2006. But instead of waiting those extra years, Bush said he will ask Congress to make those cuts effective for this tax year, retroactive to Jan. 1. (See table.) Back to the futureBelow are the scheduled tax rate reductions set in the Tax Relief Act of 2001. President Bush on Tuesday proposed accelerating th... Free Essays on The Bush Plan Free Essays on The Bush Plan The Bush plan: What it means to you Here's how the president's economic stimulus package may affect you.January 8, 2003: 1:12 PM EST NEW YORK (CNN/Money) - As expected, President Bush on Tuesday proposed an accelerated reduction of income tax rates and the elimination of taxes on dividends for individual investors. His proposals were the centerpiece of an economic stimulus plan that the White House estimates will cost $674 billion over 10 years. According to estimates by the Tax Foundation, the average U.S. family of four making $66,619 might save $1,133 if four of Bush's proposals are implemented, not including the elimination of dividend taxes. (To see how much you might save depending on where you live, click here.) The White House, meanwhile, estimates that the president's proposals will save taxpayers an average of $1,083 on their 2003 taxes, while a family of four with two wage earners making $39,000 would save $1,100. How much of those savings taxpayers would keep, however, is another question. Many states have been facing fiscal problems and are planning spending cuts and tax increases. "There's no questio n that a significant fraction of savings...are going to be gobbled up by hungry state and local governments," said Bill Ahern, spokesman for the Tax Foundation. Following is a list of the changes Bush proposed that would affect individual taxpayers and the federal tax savings you may see as if they're enacted. (To read about the Democrats' rival stimulus plan, click here.) Accelerating income tax rate cutsAs it stands now under the Tax Relief Act of 2001, income tax rates are scheduled to come down in 2004 and again in 2006. But instead of waiting those extra years, Bush said he will ask Congress to make those cuts effective for this tax year, retroactive to Jan. 1. (See table.) Back to the futureBelow are the scheduled tax rate reductions set in the Tax Relief Act of 2001. President Bush on Tuesday proposed accelerating th...