Online Marketing Essay Example | Topics and Well Written Essays - 2000 words - 1

Online Marketing - Essay Example One of the major companies that are currently practising online marketing and doing perfectly in the business is the coca cola company for soft and non-alcoholic drinks (Blum, Sandholm, & Zinkevich, 2002). Coca Cola Company is based in Atlanta, Georgia in United States under the management of Muhtar Kent. The company manufactures, retails, and markets non-alcoholic drinks all over the world. The company was launched by Griggs Candler in 1892 and has been in the business since then making tremendous steps and achieving great success (Hartogh, 2007). Coca Cola Company has been very successful in the market due to its quality drinks that differentiate its products from those produced by the competitors. The company’s great success is not only attributed to quality products but also to recent advertisement techniques such as online marketing and other forms of advertisements such as social media. The company’s high market penetration can be attributed to its ability to respond to customers taste and preferences depending on their geographic area. The company serves and distributes its drinks to over 200 countries all over the world currently. It has its headquarters in every country where bottling and distribution strategies take place (Ba, Whinston, & Zhang, 2003). Coca Cola being a giant company in the field of beverages has taken many steps in the business expansion. The best strategic decision taken by the business is online marketing. The company launched internet websites many years ago (Tian, 2006). Website plays a major role in the field of marketing by improving the relationship with the customers and better customer services. The company is currently running its website that can be accessed by using www.coca-cola.com. Apart from this website the company has several other websites depending on the country of interest. A website fulfils many purposes for an organisation. A website design serves as a

Many of the characters in Of Mice and Men are lonely Essay Example for Free

Many of the characters in Of Mice and Men are lonely Essay Describe the reasons for their loneliness and explore the different ways they seek comfort. Many of the characters in the novel of Mice and Men are lonely because they grew up in an unurturing and unfriendly environment. The reason for this type of negative and depressing attitude is due to the Great Wall Street Crash. This tormenting economic crash took place at the same time when the novel Of Mice and Men is set, in the year 1929. Families fell apart as the men were forced to leave behind their roots, and seek employment on ranches in order to bring back stability in their lives again. Relationships were never formed on these ranches as no one had any time nor interest in trying to communicate and bond with the other ranch hands or other residents. The only object the ranchers were attracted to was making money and moving on, therefore there was no stability. Tragically, vast amounts of people committed suicide, as they could not bear to live their lives recounting all their losses. Coincidentally the meaning of the town Soledad is our lady of loneliness. Loneliness is a spreading disease, which has the power to make the most cheerful people dull and gloomy as they begin to feel isolated. There is no direct cure for loneliness; therefore no one knows how to deal with it. This is the stage where the effected people begin to split into two distinctive groups depending on each individuals character; the two groups are known as introverts and extroverts. The people that are catogrised in the introvert group suffer the most as they keep all their emotions locked up inside, leading in them taking their anger out on themselves. Whereas the extrovert group has a completely different way of approaching loneliness, they begin to take their anger out on other people in such ways as being aggressive and flirtatious to overcome their feelings. There is a vast comparison between the two groups; if you look at it between characters, which are extroverts and introverts, at one extreme you have Crooks a Negro who is partially crippled, and then you have Curley, a cruel, insensitive extrovert. All humans need to be comforted at the time of need as this is the human desire, therefore, it is not surprising that the characters in this novel also require comfort. Some characters similar to Crooks need friendship-based relationships so that they can communicate with other people. Other characters similar to George and Lennie have their future dream to look forward to and work towards that is their target. The definition of a dream is: Dream n. Train of thoughts, images, or fancies passing through mind during sleep; Conscious indulgence of fancy, reverie, thing of dream-like beauty, charm, goodness, etc. (Taken from the Readers Digest Great Encyclopedic Dictionary, Third Edition) A dream is something you indulge in, to escape momentarily from life. This seems to be the context that John Steinbeck intended his characters in Of Mice and Men to dream in. They are all craving for something in the case of George and Lennie, that something is land. All the dreams in this novel are similar to the Great American Dream, which is that you can achieve anything if you have the mind and desire to do it. However, most of the characters who have dreams know that their dreams may never become reality, but never the less it still provides comfort for them. Crooks is partially crippled, his body was bent over to the left by his crooked spine, yet self-dependant Negro, he too is very lonely. Crookss personality is quite interesting, as he is very defensive and protective of himself: He kept his distance and demanded that others kept theirs. Crooks is very cautious about those who approach him, this is as he does not want to be in any more pain than he already is; he is frightened that someone will not only hurt him physically but harm him mentally as well. He is fully aware of his rights, he knows the limitations of what he is allowed to do and what he has not got the right to do. Crooks is lonely as he has not got anyone to talk to due to the colour of his skin, he does not even know how to act around other guys. All he spends his time doing is reading the battered magazines and dirty books which were scattered all around his bunk: Books aint no good, a guy needs somebody to be near himA guy goes nuts if he aint got nobody. Dont make no difference who the guy is, longs hes with you Later on in the chapter we realise that all Crooks is longing for is companionship, however, it is evident to see that Crooks is a bad communicator: You got no right to come in my room. This heres my room. Nobody got any right in here but me. Crooks reacts angrily, his anger is and pride is a defense against the harsh treatment he has been subjected to and experienced for most of his years in life. He has been held back without any real conversation for an eminent amount of time, therefore leading to his language being unwelcoming as it is aggressive and defensive. Loneliness has had a negative effect on Crooks as it has made him verbally aggressive and very protective of what is his and his right. In chapter 4, John Steinbeck does a role reverse, instead of a white man tormenting a Negro, a Negro torments a white man, in this case Lennie. Crooks took a lot of pleasure in torturing Lennie the night George went into town, he had pleasure form teasing Lennie by suggesting that George would not bother to return as he better off without the presence of Lennie: I said spose George went into town tonight and you never heard of him no moreJust spose that. Crooks enjoys having the power over Lennie, he uses persuasive and manipulative language to prove his point, for once in all the time on the ranch he has an advantage over a white man. This inspires him, Crooks is feeling good at this point; he feels self-assured as though he can take on anything: Now you jus get on out, an get out quick. If you dont, Im gonna ast the boss not to ever let you come in the barn no more. Crooks builds up his confidence to such an extent that he forgets his status on the social hierarchy. However, Curleys wife coldly reminds Crooks of his unsuccessful position as a black man; a nigger: Well, you keep your place here nigger. I could get you strung up on a tree so easily it aint even funny. This racist statement reminds Crooks of his old self, leading to him remembering that he has reduced himself to nothing, he pressed his body against the wall, in shame. Crooks achieves comfort from remembering his childhood; Crooks came from a background full of love and care for each other, he knows what the true value of companionship is: I remember when I was a little kid on my old mans chicken ranch. Had two brothers. They were always near me, always there. Crooks past childhood is full of affection and love in contrast to Crooks now, an isolated and lonely man who is referred to as a nigger. Crooks is in vast emotional pain as he knows what he is missing out on, however, some people may argue that he is actually quite advantaged as at least he has old memories to refer back to. Crooks also gets comfort from asking to be allowed to join the dream, which George, Lennie and Crooks hold: If you would want a hand to work for nothing- just his keep, why Id come and lend a hand. Crooks wants things to go back to as he was a child, he wants to revisit the happy days of his life that are now just a vague memory to him. Crooks knows that the only way he can do this is by joining the dream that George, Lennie and Crooks share. However, Crooks soon finds out when George rejects him from sharing the dream that he is destined to be an old isolated Negro. George Milton is one of the main characters in the novel, Of Mice and Men, he is quiet, modest and clearly a good worker. George is considered as one of the fortunate characters in this particular novel, this is as he atleast had a chance to experience the true value of companionship and unconditional value with his best friend Lennie Small. His companionship with Lennie staves of loneliness, as well as giving George a role in life; a clear task to look after Lennie. It is evident to see that at the beginning of the novel George feels superior with this role as it gives him a sense of power over Lennie: George has learnt vastly from his past experiences with Lennie; this allows George to have a two-way relationship with Lennie, one that of a best friend, and another that of a parent. George feels a sense of duty and responsibility towards Lennie as a parent: Dont really seem to be running, though. You never oughta drink water when it aint running, Lennie. However, as the novel progresses George begins to realise what companionship is, we kinda look after each other, now this role simply makes George feel different from the rest of the ranch hands as it entitles him to a status. Nevertheless, George still recognises that he is still lonely, despite having a companion, it may be more discrete than others may, but he is still lonely. George and Lennie do not interact on an intellectual level; Slim describes George as a smart little guy, where as Lennie is described by George as dumb as hell; therefore the comparison on their intellect is eminent. At times George thinks he is talking to himself, as Lennie never really responds to his questions. Therefore Lennie can never really understand George emotionally or physically. George seeks comfort by the companionship with Lennie, they both look out for each other: Guys like us, that work on ranches, are the loneliest guys in the world Lennie broke in. But not us! Becausebecause I got you to look after me, And you got me to look after you, and thats why. George relies on his companionship with Lennie to get through the unurturing and unfriendly environment of Soledad: its a lot nicer to go around with a guy you know George values and treasures his special relationship with Lennie, he loves him so much that he can even sacrifice him for Lennies own benefit. George also seeks comfort by his simple dream, he wants him and Lennie to have land of their own, and they want to be their own managers and look after each other until they grow old: Some day-were gonna get the jack together and were gonna have a little house and a couple of acreswhen it rains in the winter, well just say the hell with goin to work, and well build up a fire in the stove and set around it an listen to the rain comin down on the roof Georges dream, although extremely similar to Lennies, is probably more detailed and complicated. Lennie due to his child-like mentality only thinks as far as tendin the rabbits, whereas George assesses the situation by asking himself if they have got enough money, or when will they be able to achieve the dream, before accepting the dream to become reality. George had made it perfectly clear that the dream that he and Lennie share will only become successful if they both achieve it: I knowed wed never do her. He usta like to hear about it so much I got to thinking maybe we would. George realised that he just got carried away, he knew from the start that the dream was unattainable; all dreams are unattainable in Soledad, as it is such a disturbing environment. Curleys wife is possibly the loneliest of all characters in the novel, Of Mice and Men, throughout the beginning of the novel John Steinbeck gives the readers the impression that Curleys wife is a tart: She put her hands behind her back and leaned against the doorframe so that her body was thrown forward She is portrayed as tarty through her provocative appearance and flirtatious actions. John Steinbeck deliberately does not give her a name, she is only known as Curleys wife; therefore a possession of Curley. Curleys wife has been forced to recognise that her sexuality is the only weapon, the only thing that will ever get her noticed: She had full, rouged lips and wide-spaced eyes, heavily made up This is mainly the reason for why she is dressed in a sexually provocative manner throughout the novel. Curleys wifes complaints of loneliness are likely to be sincere, yet she presents them in a manipulative manner that reduces any sympathy for the character. Her craving for contact is immense, she is longing for someone to have a conversation with her: Why cant I talk to you? I never get to talk to nobody. I get awfully lonely. However, it seems that everyone is incapable of having a faithful conversation with her without it including any sexual content. John Steinbeck describes Curleys wife, as so desperate that to experience the true value of a relationship that she would do anything to obtain it: If anyone- a man or a woman- ever gave her a break- treated her like a person- she would be a slave to that person. Curleys wife is prepared to carry out any instructions, or meet any demands for anyone that would for once be able to trust her and become her friend, she would do it to such an extent that she would even follow them as if she was enslaved to them. Curleys wife has a different type of dream from George and Lennies; instead of having something to call her own, she wants fame, fortune and respect: Coulda been in the movies, an had clothes- all of them nice clothes like they wear. An I coulda sat in them big hotels, an had pitchers took of meBecause this guy says I was a natural. Curleys wifes dream allows her to escape from her tormenting controlled life and seek comfort from what in her point of view could have happened. Curleys wife is vulnerable, and innocent, she shows her humanity by consoling in Lennie. However, Curleys wife seems to have a deep regret that she did not take up either of the men on their offers: If Id went, I wouldnt be livin like this, you bet. Curleys wifes vulnerability shows the most at this point, she is so desperate to get away from her usual lifestyle that she takes the words of a complete stranger to be equivalent of that of a gospel: He says he was gonna put me in the movies. Says I was a natural. Curleys wifes dream was shattered when the letter that she was waiting for never came, coldly she blamed her mother, accusing her of stealing the letter. It is understandable that there never was going to be a letter, the men were just taking advantage of the poor innocent girl. Curleys wife married Curley on impulse; her hasty marriage to Curley proves to be a failed attempt to escape from her own spiral of loneliness, however, it is now that she has come to realise that what she did was immoral; she feels more trapped now then she ever did: I dont like Curley. He aint a nice fella. Curleys failure to satisfy his wife both emotionally and physically is another reason why Curleys wife is so lonely and has so much hatred built up towards him. When Lennie kills Curleys wife in Chapter 5, John Steinbeck offers the readers a disturbing image. He describes her with more life and vitality as a corpse than he did as a living character, her rouged cheeks and reddened lips now after her death give her the appearance of life. In death the meanness and the plannings and the discontent and the ache for attention have gone from her face. This represents John Steinbecks first concrete praise for Curleys wife; he writes for the first time that she appears pretty and simple, a more commendable character as a corpse than as a living human being, as she is not her manipulative self. Therefore, concluding that in a way, some may say that Curleys wife has achieved her dream as she won her innocence back. Loneliness is a major theme in the novel Of Mice and Men. It is only the two characters George and Lennie who stave of it by their relationship. However, the disadvantaged characters are the ones who suffer the most, it embitters Candy and Crooks, moreover, it kills Curleys wife. John Steinbeck describes loneliness as part of a human condition in this particular novel, it is something we as humans are born with leading it to be either something we fight or succumb to all our lives: Guys like us, that work on ranches, are the loneliest guys in the world Lennie broke in. But not us! Becausebecause I got you to look after me, And you got me to look after you, and thats why. However, throughout the novel John Steinbeck does not offer any answers to get rid of loneliness, it only shows how different characters deal with this problem differently.

The Introduction Of Food Hygiene Health Essay

The Introduction Of Food Hygiene Health Essay Nowadays, public are emphasize on food hygiene. There are many food poisoning cases happen because of poor food hygiene standards. Food service businesses are taking important role in the proper hygiene standard. As Kashif Hussain(2005) stated that, food hygiene in a food service operation is the responsibility of everyone working in that establishment in order to prevent and reduce the risk of food borne illness. This paper is intended to study the relationship of food hygiene and customers purchasing behaviors among TARC Perak Branch Campus students. Food hygiene is very important to every restaurant. Maintaining standard hygiene in a restaurant may result in good reputation and increase restaurant table turnover rate. A proper hygiene standard in restaurant may influence customers purchasing behaviors. 1.2 Background of research Kampar is a town which located in Perak, Malaysia. In the early time, Kampar is a town which rich with tin reserves. After constructing TAR College and University, the job opportunities in Kampar are increased especially for food and beverage business. Among the restaurant business in Kampar, there are some of restaurant owner did not have proper hygiene knowledge or did not apply the food safety knowledge when operating their business. The lack of concern of hygiene will directly affect the health of Kampar residents as well as Kampar students such as food borne illness. 1.3 Problem Statement Statement of problem is to study the relationship between food hygiene and customers purchasing behaviours among TARC students. Food hygiene is very important for any food service industry. Good practicing in hygiene standard can help to enhance the restaurant reputation, customers purchasing behaviour and the most important issue is reduced the risk of food borne illness. 1.4 Objectives of the study The objectives in this research attempted to achieve the following: 1. To investigate how application of HACCP influence the purchasing behaviour among Kampar students 2. To investigate the relationship between food borne illness and purchasing behaviour among Kampar students 1.5 Research Questions 1 Will Application of HACCP influence purchasing behaviour among Kampar students? 2. Will factor of food borne illness influence the purchasing behaviour among Kampar students? 1.6 Research Hypothesis 1. Application of HACCP influence the Kampar students purchasing behaviour 2. Food borne illness will influence Kampar students purchasing behaviour. 1.7 Significance of Research This study will be a guideline for the restaurant business to understand that the importance and application of food hygiene in a restaurant. Besides that, this research will provide opportunity for person, who involved in restaurant industry to understand more about food hygiene, and the right way in the process of preparing, storing and serving the foods which safe for human consumption. 1.8 Scope and limitations of research This research is focused on food hygiene and customers purchasing behaviour. The area of this research was in Kampar restaurant and TARC Perak Branch Campus students are the population for this research. There are some limitations faced in this research. Researcher are facing problem when finding journals to support the research topic because most of the journal are old. 1.9 Operational Definition of Terms Food Hygiene, hazards, HACCP, Food borne illness Chapter 2 Literature Review 2.1 Introduction of food hygiene Educational Foundation of the National Restaurant Association (1992) defines food hygiene as the creation and maintenance of healthful or hygienic conditions. In a food service situation, the word food hygiene means wholesome food, handled and prepared in a way that, the food is not contaminated with disease causing agents. The World Health Organization 2002 stated that, food safety is an increasingly important public health issue and inadequate food safety control was a key contributor to the 2.1 million deaths from diarrhoeal disease globally in 2000. Keyvan Amjadi (2005), annual estimates for industrialised countries show that there are up to 30% of the populations are affected by food borne illness each year. Kashif Hussain(2005) stated, food hygiene in a food service operation is the responsibility of everyone working in that establishment. Proper food hygiene is known as healthful, clean and safety environment, and pleasant working conditions. Saunders (1991) stated that, every body must eat to survive and food safety is considered very important to consumers. Mossel (1992) add on that, a discrepancy between medically acknowledged risks and food safety risks as perceived by the consumer. Shapman and Shapman,(1992), Waites and Arbuthnott, (1991) add on that, many cases of food poisoning occur as a result of failure to control growth of pathogens in foods, but with due diligence at all stages in the food chain this is largely preventable 2.2 Definition of food hygiene The World Health Organization (2006) define food hygiene as all conditions and measures necessary to ensure the safety and suitability of food at all stages of the food-chain. Malcolm Tatum (2012), food  hygiene is used to describe the storage and preparation of foods in order to make sure that, food  is safe for human consumption. Malcolm Tatum (2012) adds on, food hygiene is usually refers practices at an individual or family status, whereas the food sanitation normally refers to types of procedures at the commercial level within the  food industry. Malcolm Tatum (2012) also mentions that there are some steps are needed to be emphasis and follow accordingly in order to maintain the food hygiene. The steps need to be concern are included washing hands before handling  food, proper storage of  food  before use, make sure that all serving dishes are clean and free of contaminants when preparing the food and lastly maintaining a clean environment. 2.3 HACCP Eunice Taylor, (2008) define Hazard Analysis Critical Control Point (HACCP) as a risk-based management system which designed for assure the microbiological safety of food manufactured for use in the United Stated manned space missions of the 1960s. Eunice Taylor (2008) add on that, HACCP has become the internationally recognised system of managing food safety and its use has been extended to control the full range of biological, chemical and physical hazards since that time. BenEmbarek (2002) define HACCP as an advance in modern technology, producing safety food and keeping it safety remains a worldwide public health problem with illness caused by the consumption of contaminated food described as the most widespread health problem now a days. Codex (1997) stated that, the systems of the HACCP building block are developed through application of the internationally agreed HACCP Principles. Motarjemi (1999) and Kaferstein (1999) stated that, the HACCP system will help to prevent from fo od borne illness outbreaks only if it is understood and applied it correctly. Motarjemi (1999) and Kaferstein (1999) add on, there are very few records of food borne illness outbreaks in which a food company operating with full commitment and understanding of the HACCP system has been involved. Motarjemi(1999) and Kaferstein (1999) emphasis that, food-borne illness would not occur if HACCP system is applied correctly. Whilst Motarjemi and Kaferstein (1999) argue with this point of view and stated that positive results may be expected when the HACCP system has been applied correctly, it is also necessary to establish ways of measuring HACCP effectiveness that are not based solely on retrospective analysis of outbreak data. 2.4 Food borne illness United Stated Food and Drug Administration (2000) found that the majority of food borne illnesses can be cause to five risk factors which included inadequate cooking, food from unsafe sources, improper holding temperatures, poor personal hygiene and contaminated equipment. Generally the causes to food borne illnesses can be divided into three distinct categories of hazards, which included biological, chemical, and physical. Educational Foundation of the National Restaurant Association (1992) defines the three categories of hazard. From the sources of Educational Foundation of the National Restaurant Association (1992), Biological hazard is defined as viruses, harmful bacteria, parasites or fungi. While for chemical hazard, Educational Foundation of the National Restaurant Association (1992) defined this term as contamination of food with food service chemicals and chemical substances containing in food. For physical hazard, is presence of foreign item that are not supposed to be a pa rt of a food product. Knight and Lendal (1989) point out some critical offences of food handling in behavioural errors and leading operation that can lead to outbreaks of food borne illnesses in food and beverage operations. The critical offences that Knight and Lendal (1989) pointed out included failure to properly cook, reheat or cool foods to proper temperatures, foods prepared in advance or more than a day before serving, raw contaminated ingredients incorporated into foods that receive no further cooking, food allowed to remain at bacteria incubation temperatures and lastly employees who practice poor personal hygiene, 2.5 Proper handling of food NHMRC (2003) said that, proper handling of food during all stages of its preparation and storage is factor in reducing the risk of food borne illness. (Redmond and Griffith, 2003) agree with this point of view and add on, a systematic review of food safety studies identified that consumer commonly implement unsafe food-handling behaviours during domestic food preparation. Jay et al. (1999) and Jevsnik et al. (2008) have done an observation research and found out that improper and infrequent hand-washing techniques are common in Australian food handlers and up to two-thirds of participants did not wash knives and cutting boards after use with raw meat and before reuse of implements and these also are the factors that cause food borne illness. There are another of research into food borne illness appears to show a difference between knowledge of correct food safety behaviours and applying this knowledge during actual behaviour. Redmond and Griffith (2003) compared studies into consumer food safety information and found that although the respondents have good knowledge in food safety, they did not apply in these food safety knowledge and behaviours in their actual operation. 6.0 Customers risk perception and purchasing behaviour Royal Society (1992) and HMSO (1995) define risk as a combination of the probability, or frequency, of occurrence of a defined hazard and the magnitude of the consequences of the occurrence. Solvic (1993) stated that, much of the publics reaction to risk could be attributed to sensitivity not only to the technical but also to the social and psychological qualities of hazards. HMSO (1995) add on that, with concern of food, people associate greater risk with circumstances and practices which they perceive are controlled by others, such as eating in restaurants, compared with situations in which they have perceived control, such as preparing and eating food at home. From the early research of Roselius and supported by Ruth M. W. Yeung (2002) stated that consumers tend to change their purchasing behaviour once a possible food hazard is perceived to reduce the perceived risk in a purchase. There are four types of purchasing behaviour, which include: stop, permanently or temporarily, the p urchase of offending product; reduce the purchase of the offending product; shift from one product to another similar type of product; or continue to purchase and absorb the unresolved risk, 2.6 Summary Nowadays, public are emphasize on food hygiene. As the report from The World Health Organization 2002, food safety is an increasingly important public health issue and inadequate food safety control was a key contributor to the 2.1 million deaths from diarrhoeal disease globally in 2000.There are many food poisoning cases happen because of poor food hygiene standards. As Kashif Hussain(2005) said, proper food hygiene results in healthful, clean, wholesome food, an orderly environment, and pleasant working conditions. Food industry and restaurant are taking important role in the proper hygiene standard. Kashif Hussain(2005) add on, food hygiene in a food service operation is the responsibility of everyone working in that establishment. Besides that, consumers have to understand the basic knowledge about food hygiene to reduce as well as prevent and the risk of food borne illness. For overall definition, food hygiene known as a practice of food safety included storage, handle, cook and present food. In order to remain the cleanliness level, some of the important steps are needed to concern. For example, the proper storage of food, maintaining kitchen cleanliness level, as well as the staff personal hygiene. Hazard Analysis Critical Control Point (HACCP) is a form of food risk assessment used as a food safety control. HACCP helps to indentify the hazards of food and reduce the risk from storage, handler, and cook and serve the food to consumer. Lastly, food borne illness is caused by conducting poor food hygiene in food industry. To prevent from food borne illness, food industries have to properly cook and handle the food. Besides that, food industries especially restaurant business must stringent requirements their staff with standard hygiene concept. CHAPTER 3 3.1 Introduction In this research, I will interview TAR colleges students in Kampar to gain their opinion toward the relationship between food hygiene and purchasing behaviour by using quantitative research method. 3.2 Research Design This research is to study the relationship between food hygiene and customers purchasing behaviours among TARC students. Quantitative survey method will be conducted because the information is more reliable. Besides that, its more convenience, and efficient which face to face survey with TAR college students about the awareness of food hygiene. 3.3 Population The respondent in this research is focus on TARC Perak Branch Campus students. 3.4 Research Instrument Questionnaire is divided into 3 sections. Section A is awareness of food hygiene, Section B is HACCP, and Section C is customers purchasing behaviour and lastly Section D is demographic. There total 15 questions on food hygiene and customers purchasing behaviour in Section B and respondents responded on a likert scale which range from strongly agree to strongly disagree. 5 questions on customers purchasing behaviour were asked in Section C and likert scale which range from strongly agree to strongly disagree is provided. For the last section is demographic which included respondents gender, age as well as education level. 3.5 Research Procedure The method that used to collect data is through face to face interview with Kampar college students. Face to face interview can make sure that the information is more accurate and reliable. The question is printed in black and white papers that allow respondents to answer the questions accordingly. Before start my survey, I will have a short brief about my title and reason of research. After that, black and white printed question paper will be given to let respondents answer the question accordingly. Using face to face method with black and white printed questionnaire can make sure that respondents can answer accordingly and respondents can ask for question when they meet some problem in answering the question. 3.6 Method of collecting Data In this research, the instrument will use black and white printed survey form to interview Kampar students. All the survey questions are printed in black and white paper form to let respondents answer the survey question accordingly. Face to face survey by using black and white printed survey form can make sure that respondents are answering the question accordingly and also can get more reliable answers. Besides that, respondents can ask any question directly from me if they face any problem while answering the survey question. Method of Analysing Data The Statistic Package for the Social Sciences (SPSS) is used for data analysis. Coefficient Alpha is used to test the reliability of question, independent- sample T-test is use to test the bias of respondents and lastly Pearson Correlation method are used to test the hypothesis. CHAPTER 4 Introduction The data analysis will be conducted by using Statistic Package for the Social Sciences (SPSS) software to find out the result for objective and hypothesis. Research Finding: Reliability Statistic Test A study was conducted to estimate the internal consistency of the 20 items which included HACCP, Food borne illness as well as Customers purchasing behaviour. Coefficient alpha for the scale was 0.770, indicating fair internal consistency among the items on the scale. The means of individual items ranged from 1.40 to 2.30, with a mean on the total scale of 32.50 (Standard Deviation = 4.171). Overall, the respondents responses on the scale indicated that they possessed a fairly degree of HACCP, Food borne illness and Customers purchasing behaviour. Independent-sample T-test Research Question 1. Will Application of HACCP influence purchasing behaviour among Kampar students? 2. Will factor of food borne illness influence the purchasing behaviour among Kampar students? Hypothesis Null Hypothesis 1: There is no significant difference in HACCP between purchasing behaviour. Alternative Hypothesis 1: There is a significant difference in HACCP between purchasing behaviour. Null Hypothesis 2: There is no significant difference in food borne illness between purchasing behaviour. Alternative Hypothesis 2: There is a significant difference in food borne illness between purchasing behaviour. Interpretation of result Table XXX indicated that the p-value is 0.666 which is greater than 0.05, means do not reject the null hypothesis and argue there is no significant difference in HACCP. Table XXX indicated that the p-value is 0.871 which is greater than 0.05, means do not reject the null hypothesis and argue there is no significant difference in food borne illness. Table XXX indicated that the p-value is 0.682 which is greater than 0.05, means do not reject the null hypothesis and argue there is no significant difference in purchasing behaviour. The Pearson r Correlations Coefficient The correlation table XXX, indicated that the correlation between HACCP and purchasing behaviour is 0.341** with corresponding p-value of 0.015 based on 50 respondents. Since the p-value is less than 0.05, there is significant positive relation between HACCP and purchasing behaviour. There is a relationship between HACCP and purchasing behaviour, r (0.341) at p is less than 0.05. Hence, there is a relationship which affirms that the two variables are positively related to population. The coefficient of determination: r the correlation between HACCP and purchasing behaviour of the respondent = 0.341 and r ² = the coefficient of determination = (0.341) ² = 0.1163. Therefore 11.63% if the variance in HACCP of the respondent can be explained by purchasing behaviour of respondents. While for second hypothesis, there is no relationship between food borne illness and purchasing behaviour, r (0.48) since the p-value is more than 0.05. Questionnaire SECTION A: Food Hygiene Below questions are continuous question 1(a). Based on the option below, which Kampar restaurants do you think that are having high level of cleanliness/ hygiene standard? Mc Donald ( Fast Food restaurant) Seng Yip ( Economy rice restaurant) East Ocean Dong Hai ( Chinese restaurant) Ghany Corner (Mamak store) 2. What are the factors that influence you to choose the restaurant from question 1(a)? The restaurant have proper standard to cook/serve the food (eg. Serve the food with clean tray) The utilities provided are clean and safe to use The restaurant environment are clean Staffs with proper attire Their dishes are fresh and nice SECTION B: Application of HACCP Respondent is asked to indicate the extent to which they agreed or disagreed with each statement by using 5 Likert scale. 1. My perception of cleanliness level in a restaurant is based on Strongly Agree Agree Neutral Disagree Strongly Disagree Proper handling of food Food presentation Restaurant environment Utensils and equipment used in restaurant 2. Based on your experience, please rate the following statement by putting a tick (à ¢Ã‹â€ Ã… ¡) in the box. Strongly Agree Agree Neutral Disagree Strongly Disagree Food hygiene (sanitation level) is a factor that influence my choice of restaurant to dine in Proper storage of food before use, washing hand before handling food and maintaining a clean environment can make sure that all foods are free of contaminants 3. The following question is asking about the factors that cause food borne illness. Strongly Agree Agree Neutral Disagree Strongly Disagree Food come from unsafe sources will cause food borne illness Inadequate cooking method will cause food borne illness Improper holding temperature will cause food borne illness Using contaminated equipment will cause food borne illness Poor personal hygiene will cause food borne illness 4. Based on your dining experience, please rate the following statement by putting a tick (à ¢Ã‹â€ Ã… ¡) in the box. Strongly Agree Agree Neutral Disagree Strongly Disagree The restaurant has standard sanitation level The restaurant food I often dine in is cooking in proper cooking method The restaurant food I often dine in is serving in proper temperature The restaurant staff s have proper attire SECTION C: Customers Behavior 1. The below questions are asking about customers behavior. Based on your experience, please rate the following statement by putting a tick (à ¢Ã‹â€ Ã… ¡) in the box. Strongly Agree Agree Neutral Disagree Strongly Disagree I will never dine in to the restaurant again if found a foreign object in my food I will never visit to the particular restaurant again if I found out that they did not poorly handle of food (eg. Serve the food which dropped on floor) I will never visit to the particular restaurant again if I found out that there is presence of pesticides I will never visit to the particular restaurant again if I found out that the utilities provided is dirty I will never visit to the particular restaurant again if my food is not serving in proper temperature (eg. Rice and dishes is cold and not fresh) SECTION D: Demographic 1. Gender Male Female 2. Age 18-21 22-24 25-27 3. Highest Level education acquire SPM Certificate Diploma Advanced Diploma Chapter 5

Analysis of the Spike Lees Movie Do the Right Thing Essay -- Movies F

Analysis of the Spike Lee's Movie Do the Right Thing For my shot analysis I chose a shot from the Spike Lee Movie Do the Right Thing. This is the second shot following the climactic riot scene. It features Da’ Mayor and Mother Sister reacting to the hellacious events of the previous night. The block was just devastated by a melee that broke out because the police killed Radio Raheem after he and Sal got in an altercation that was triggered by the volume of Radio Raheem’s boom box. Though at a very superficial level the fight was about the loud stereo, the real significance of the fight had more to do with the culmination of anger and tension between the characters of the film caused by prejudice and ignorance. This paper will analyze this shot from a technical standpoint. I chose t... Analysis of the Spike Lee's Movie Do the Right Thing Essay -- Movies F Analysis of the Spike Lee's Movie Do the Right Thing For my shot analysis I chose a shot from the Spike Lee Movie Do the Right Thing. This is the second shot following the climactic riot scene. It features Da’ Mayor and Mother Sister reacting to the hellacious events of the previous night. The block was just devastated by a melee that broke out because the police killed Radio Raheem after he and Sal got in an altercation that was triggered by the volume of Radio Raheem’s boom box. Though at a very superficial level the fight was about the loud stereo, the real significance of the fight had more to do with the culmination of anger and tension between the characters of the film caused by prejudice and ignorance. This paper will analyze this shot from a technical standpoint. I chose t...

The Decline of Literacy Essay -- Argumentative Persuasive Topics

An decline has occurred in the amount of time young people spend reading. The loss of interest in teenagers for reading has resulted from the invention of the moving picture. No longer do teenagers open their imaginations to create a vision of stories portrayed in books. The visions have already been provided for them in the forms of movies, video games, and television. A common pastime for teenagers is movie watching. Every weekend, and occasionally week nights, one can find hundreds of young people at movie theaters. Great stories that were once only obtainable through reading have been made into movies, attracting millions of young people to watch. I recently went to see the movie remake of Stephen King's book The Green Mile. I had beforehand read the book. To me, the movie did not accurately portray King's book. Most of the young people I asked to compare the movie and the book told me they had never even heard of the book version of The Green Mile. I found the fact that movies have replaced the thrill of reading for teenagers very discouraging. Video games ar...

Constraints Facing The African Stock Market Economics Essay

The African stock market is going progressively sophisticated in pricing, insulating and reassigning hazard. Tools such as derived functions and securitization contribute to this procedure but pose their ain hazard. The failure of accounting and ordinance to maintain abreast of development introduces more hazard with on occasion dramatic effects.Macroeconomic FactorsMacroeconomic hazards include rising prices hazard, involvement rate hazard, low modesty and thin fiscal market which all together affect the public presentation of a stock market. Macroeconomic policy has a great impact on the public presentation of the stock market. In 1996, the Zimbabwe stock market which accounted for an overall public presentation of 86.5 % . However, in 1997 its public presentation decreased by more than 50 % in the aftermath of dramatic authorities farm and to pay $ 240 million in pensions to veterans of Zimbabwe independency war. For the last two decennaries, the growing rate of existent per capita end product for Africa has been negative, while other parts have been demoing strong positive growing rates. For illustration, while between the 1970s and 1990s East Asia and South Asia moved from an mean growing rate of 4.6 per centum and 0.7 per centum to 6.4 per centum and 3.3 per centum, severally, Sub-Saharan Africa ‘s growing rate declined from 0.5 per centum in the 1970s to -0.4 per centum in the 1990s.Corporate AdministrationCoup vitamin D ‘ & amp ; eacute ; cheapnesss is rather celebrated in African history. It appears that constitutional regulation are present at that place and politicians are pull stringsing fundamental laws to either seek thirster footings in office or perpetuate their stay. Therefore, there is a deficiency of good corporate administration in the states. In the absence of corporate administration, there is inappropriate policy taken by the authorities and regulative models. Furthermore, there is no control of corruptness, capacity edifice, and there is an uneffective, inefficient, no transparent and accountable system for mobilising and apportioning public every bit good as private resources.High unemploymentIn Africa, there is copiousness of unskilled labour and this may take to worsen of the on the job category. The growing in demand for skilled labour does non fit the diminution of unskilled and semi-skilled occupations. The labour market is switching towards more skilled workers, professionals and directors. A labour study in South Africa found that there is more demand for directors in the populace sector, particularly local authorities and peculiar services sectors Unemployment is pig-headedly high and edging upward. In South Africa the expanded unemployment rate is estimated to be every bit high as 40 % with the official rate at about 29 % . The fact that the labour market is biased against those with less accomplishment is reflected in the higher mean wage additions for skilled individuals.Trade DevelopmentMany African states are faced with a multiplicity of challenges that prevent them from take parting in the planetary economic system and harvesting the benefits of increased globalisation. Africa is the most disconnected continent. Fourteen states are landlocked, accounting for 30 % of Africa ‘s population. The roots of the job prevarication in chronic restraints to competitiveness including, hapless substructure, little and disconnected markets, undeveloped fiscal markets, weak systems to ease trade, weaknesses in cardinal establishments, and the deficiency of equal human resources.Political HazardPolitical instability, institutional incapacity and societal unrest inhibit foreign capital influxs. These in bend lower investing appetencies and have a negative impact for economic chances and investing clime. Percepts of political hazard originating from peculiar events, such as those related to the recent elections in Kenya which generate market volatility and discourage investing. Africa is seen as a part of high political hazard, and important hazard premium are demanded by equity investors, loaners and insurance companies.Currency fluctuation hazardThe planetary economic lag in universe growing may impact African exports of agricultural merchandises, minerals and hydrocarbons. Africa ‘s dependance on natural resource exports has made many states vulnerable to trade good monetary value dazes that are outside their control. Sudden additions in export grosss or import costs can do currency instability and budget uncertainness. Furthermore, there is strong grounds that currency depreciation has negative consequence on the public presentation of the African stock market.Crisis of International ConfidenceMany states in sub-Saharan Africa enjoyed robust economic growing in recent old a ges. However, the nutrient and fuel monetary value dazes of 2007-08 that preceded the current planetary fiscal crisis weakened the external place of net importers of nutrient and fuel, caused rising prices to speed up, and dampened growing chances. A research done by IMF shows that in the yesteryear a 1 per centum point lag in planetary growing has led to an estimated ? per centum point lag in sub-Saharan African states. But the effects may be more marked this clip because the tightening of planetary recognition compounds the impact of the lag, worsening hazards for trade finance and other capital flows.Recommendations.The stock market needs specific attending when it comes to the menaces and challenges predominating. Normally, there are several ways which can take to the development of the stock market. Automation can be of great aid as it reduces costs every bit good as inefficiencies. It operates faster than the manual system which besides increases trading activities and liquidness. We besides have demutualization which is a procedure that involves a alteration in ownership construction and a alteration in legal and organisation signifier. Factors such as competition among exchanges, demand for increased capital, demand for good corporate administration in exchanges and the impulse to open up ownership of exchanges to public investors help demutualization addition popularity. Demutualization is expected to work out common construction jobs by opening up merchandising rights, acknowledging new trading spouses, and broadening ownership such that the populace can put in exchanges. It besides increases entree to services of the exchange and removes inordinate investing costs for fund holders. Another cardinal solution can be to beef up Financial Regulation and Supervision. Such a step will hike the assurance of investors every bit good as protects their rights and hence besides encourages them to put more in the stock market. The development of good quality establishments can besides impact the attraction of equity investing and lead to stock market development. Good quality establishments such as jurisprudence and order, democratic answerability, bureaucratic quality are of import determiners of stock market development in Africa because they cut down political hazard and heighten the viability of external finance. The increased engagement of investors on the stock market will besides assist advancing efficient market patterns and fiscal invention. They typically favor greater transparence and market unity in both primary and secondary markets, seek lower dealing cost, and promote efficient trading and colony installations. Enhancing surveillance of the OTC forex derivative markets by systematic processing and analysis of information on offshore activity will besides be of great aid. Another proposed solution to jobs faced by African stock markets is to incorporate stock exchanges. Unifying African stock markets into a individual regional exchange instantly is no uncertainty an ambitious and dashing undertaking, given the associated institutional and fiscal cost complexnesss. Advocates of this proposition argue that a good incorporate regional stock exchange in Africa will be a powerful beginning and driver of capital flows to Africa. Such an exchange will besides, if good structured, work out the current jobs of illiquidity, little size, and atomization.

Ontella Picdeck Case Essay

Customer persona is a conceptual and fictive character of who could be the typical customer. Shorter, it gives us a â€Å"realistic† kind of customer (with socioprofessional situation, sex, age, etc †¦). Of course it’s possible to have several customer persona (like in the Ontela case study). A user persona is a representation of the goals and behavior of a hypothesized group of users. 2-Which segment(s) should Ontela target? We are comfortable choosing the young professional, I also consider the parent a viable segment. The young professional will definitely utilize the service in their business and will see the value to carry over use for personal photos thus increases their usage and dependency of the service (or vice versa). We think given the age group of this persona they will be quick to adapt to the new technology once they commit to using it. Once they commit to using it we believe it will be something that will be difficult for them to give up so they will be a regular customer. However, we are concerned about the number of potential customer in this persona. We wonder how many 27 year olds are like Steve when he mentions he was â€Å"the last of his friends to get up on the latest technology†. 3-Based on feature/benefit analysis, what positing statements are likely to be appropriate for each of the customers? SarahSteveRegina How much do customers in the segment want/need the product/service ?2/53.5/55/5 Most attractive ontela featureeasyUseful-easyFast-easy Most attractive benefit for the consumerSave precious momentDoing business faster from everywhere to every placeShow pictures Value to Ontela and partners Segment size This kind of people is outdated about technologies, especially in phone domain. They prefer to stay with their habits because they finally learned how to use it. If they change, the old phone has to be broke (and often, they try to find the same phone or a similar one) or it has to be really easy. Ontele promise their software is easy but we can not say the same about the support (the framework). USA : 10 millionSteve is not a user of new tech but he knows it. Today, we can assume that a young professional of 27yo has to have new tech because it’s really useful for their work (especially for estate agent) and because to have a smartphone gives entertainment. USA : 10% of 153 million = 15.3 million (actif)Regina is the typical girl of Z generation. The girl who has its own iphone, from a middle class. She is always connected thanks to internet and mobile internet. She is able to better know all new tech that can serve her easier, faster, more usefull. USA : 20 million Willingness to payWill think about the family budget before the allWill have the ability to pay easilyPocket money Note: As we can see, Sarah is not this kind of target who will go on internet to search information (because she doesn’t know really how to use it), and as she has no smartphone with appstore, it’s impossible to target her by this. About specialized magazine, she will be not interested as much. And about specialized TV/radio program, she cans be targeting but it will be a pure hazardous. So it will cost a lot if we decide to touch her, even if the product currently gives a response to her demand. Steve has knowledge in IT and is ready to change its mobile phone. So he will access to appstore, search information on internet, his colluagues already use their cellphones to send pictures. So he will be easy to touch. 4-Identify the key themes that should be emphasized in the messaging for the PicDeck service to your chosen target. Chosen target : Steve, the Young Professional After the segmentation market, Ontela Pickdeck target will be Steve, the Young Professional. The Ontela Pickdeck’s offer and the Steve’s profile are linked. For us, Steve is the best target. Steve is 27 years old, he is â€Å"cool† and a young active adult desiring to connect with friends. Steve is a â€Å"hardworker† who knows the new technology and who uses very often the new technologic communication for his work. It is a easy target to approach because he needs this type of application to simplify his lifestyle and his work. For Steve, the essential key themes should be â€Å"professional† and â€Å"easy to use†. Professional : -You can use their phones to take pictures of houses to save and send instantly to clients. -You can be linked all the time with clients and colleagues with cellphone. -â€Å"He uses email at work, but prefers the phone†. Now with our product, he will can use only the phone for his work and to be attentive to his clients everytime even on the road. Easy to use : -If your phone is lost or stolen, your pictures are safe. -Every picture you take on your camera phone is emailed to you, automatically. -Sets up on your phone in about one minute. -There is nothing to learn or remember†¦ just take photos and pic sender delivers them automatically. -Easy delivery to your email, your PC, and your Photobucket, Yahoo! Flickr, Snapfish or Google Blogger accounts. To approach better Steve, we have chosen some promotion supports. Application Store : – It is needed for us, to have an application on the Apple Store and Android to download the product and to promote more efficienly thanks to a famous site. Internet : -Ontela PicDeck’s Site -Ontela PicDeck’s Facebook (connected with people of social networks) -Technologic sites about new technologies -Blogs Specialized magazine : -Magazine Immobilier -La vie immobilià ¨re -Immoxia -Phone press, application magazine WOM : With all his colleagues and the real estate world. This type of product can change the real estate agent work. 5-What are the risks of using qualitative personas to select target customer segments? The main risk by using it is that customer personas are just a representation of a typically customer and only linked with the product or the company. It doesn’t care about the geography, sociocultural differences, etc †¦ The other problem is that qualitative personas don’t show the quantity of customer and so the real potential of a group of customer. We cannot know how much â€Å"Regina† are in the segment targeted. Shorter, the problem of using qualitative is that it’s just an assumption without quantitative evidences and no descriptives. The firm risks to target their customers only linked with their personas â€Å"There’s no quantitative evidence. The most common pitfall in persona creation occurs when someone asks, â€Å"How can you be sure all our users are like the few you talked to?† Qualitative personas are based on the idea that you can talk to a small number of users and see patterns that apply to all of your users. In other words, the risk of being wrong is higher compared to having a large sample size to back you up. If your stakeholders need quantitative evidence to buy into your process, they’ll disregard your personas as a creative but ultimately unreliable tool. Some people simply need the â€Å"proof† of hard data. And who can blame them? If you’re going to be making critical business decisions based on these personas, you better be as certain as possible of their accuracy—and be able to persuade others. Existing assumptions don’t tend to be questioned. You know your business, and you have assumptions about who the users are and what they need. When any person interviews users, he or she inevitably brings those assumptions to the research. The result: People find what they’re looking for. Subconsciously, people look for the things that backup their own assumptions, so that instead of discovering surprises, they simply validate an existing worldview. Too often, their segmentation will look exactly like their original assumptions instead of being affected by the research. It won’t always happen this way, but it’s a serious risk when doing qualitative segmentation.†